You've been meaning to start something for them.
One plan that grows tax-free and works for whatever your child's life becomes. College, a first home, a business, retirement. No restrictions. No penalties. One decision, and you can stop thinking about it.
You've been in this loop before.
It's 10pm. The baby's finally asleep. You open your phone and think "I should look into college savings." You google it. 529 plans, Coverdell accounts, UGMA, custodial Roth IRAs. Each one has different rules, different restrictions, different fine print. You read half an article, realize you don't know what a "qualified education expense" is, and close the tab.
Feel the tug: "I should be doing something for them."
Start researching. Get buried in options and fine print.
Close the tab. "I'll figure it out next month."
Sound familiar? This isn't a failure of willpower. It's the same loop thousands of parents are stuck in right now. The problem isn't you. It's that nobody simplified the decision.
What if it were simple?
What if the whole thing was one plan, one monthly contribution, and one 15-minute conversation with someone who walks you through it?
One plan
You've been told you need a 529 for college, a savings account for emergencies, an investment account for growth, and insurance for protection. What if one plan covered all of it?
Every milestone
College. A first home. Starting a business. A gap year. Retirement income. Your child uses it for whatever their life becomes. No restrictions. No penalties for changing course.
Protected growth
Your money grows tax-free and has a 0% floor. That means in the worst market year, the worst that happens is your plan stays flat. You never lose what you've put in. In good years, it grows.
It's called a Child Life Portfolio. And it's the one plan hundreds of families wish someone had told them about sooner.
Three steps. That's the whole thing.
Start
Book a free 15-minute call with Drew. He'll show you exactly what your child's plan looks like at your contribution level. No homework beforehand. No financial jargon. Just your numbers.
Contribute
Set up a monthly contribution. Most families start around $200/month, about the cost of a streaming service and two coffees a week. It's automatic. Set it and move on with your life.
Relax
Your plan grows tax-free, protected from market downturns. When your child needs it, for whatever they need it for, it's there. You're done thinking about this one.
They were in the same loop.
These stories represent the kinds of families Drew works with every week.
"I kept telling myself I'd figure it out next month. Six months went by. Then someone showed me what $200/month could actually become by the time she's 18. I set it up that week. The hardest part was making the call. Everything after that was easy."
First-time mom, started when baby was 6 months old Representative story
"My wife called Drew when our daughter was 3 weeks old. She said, 'I have no idea what I'm doing but I know I should do something.' Fifteen minutes later, we had a plan. Our daughter is 4 now and has more set aside than most kids have at 18."
Dad, started at 3 weeks Representative story
"I had a spreadsheet with five columns comparing every option. None of them felt right. This was the first thing that actually answered my biggest question: what if she doesn't go to college? One plan. Done. I closed the spreadsheet."
Mom, started during pregnancy Representative story
Your questions, real answers.
How is this different from a 529?
A 529 only covers education. If your child doesn't go to college, or uses less than you saved, you'll face penalties and taxes on the rest. The Child Life Portfolio works for any milestone: college, a first home, starting a business, retirement. No restrictions on how the money is used. No penalties for choosing a different path.
What if the market crashes?
Your money has a 0% floor. In a bad market year, the worst that happens is your plan stays flat. You never lose what you've put in. In good years, it grows with the market. Your child's plan doesn't go backward.
How much does it cost?
Most families start at about $200/month, roughly the cost of a streaming service and two coffees a week. You can adjust up or down as your situation changes. The consultation is free, and Drew will show you what different amounts actually look like over 18, 25, and 30 years.
Is this a sales pitch?
The consultation is 15 minutes. Drew shows you your numbers and explains how the plan works. If it makes sense for your family, great. If it doesn't, you'll walk away knowing more than you did. No pressure, no follow-up calls you didn't ask for. Real talk: Drew earns a commission if you start a plan. He's upfront about that because trust matters more than a sale.
When should I start?
The earlier, the better. Compound growth needs time, and every year matters. But here's the thing: whether your child is a newborn or five years old, starting now is the best thing you can do. You're not behind. You're here.
Who is Drew?
Drew is a financial advisor and a dad. He's spent 15 years helping families set up plans for their kids. He's not going to quiz you on financial terms or make you feel like you should have started sooner. He's the person who says, "Here's what I'd do if I were you," and walks you through it in plain English.
You're not behind. Starting now is the best thing you can do.
One decision. Fifteen minutes. A plan that grows with your child for the rest of their life. You've spent longer choosing a stroller.
Book your free 15-minute callNo prep needed. No pressure. Just your numbers and a clear next step.
Or see your numbers first - take the 2-minute quiz